Tips To Build A Winning Social Media Strategy For Your Brand
Social Media Tips for your Brand Social media has established itself as a potent tool for digital marketing. Perhaps the most potent medium for digital marketing today, brands worldwide invest in social media to elevate themselves and be more competitive. Hence, the reason for devising a strategy to use social media effectively. A social media […]
Australian online shopping habits
We dive into the latest Trends Report from Facebook to discover Australian online shopping habits in a new Covid world.
8 Steps for Paying Employees of Small Businesses
If you’re a new business owner, learning how to pay your employees may seem tricky. After all, you can’t just hand them a wad of cash. You need to document every dollar that passes through your hands to theirs in a legal way. Fortunately, the process isn’t as daunting as it seems. In this guide, […]
What’s New at Marzipan Media this month
Well, it’s been a weird little while for everyone but we’re proud to say we’ve been soldiering on in the face of it. This digital agency will not be beat : ) The pandemic provided a great opportunity for The Royal Botanic Garden, Sydney to update some of its critical information architecture. We helped them […]
How we find our calm
Meditation apps for small business owners and busy people
How to use Instagram to grow your database
Instagram isn’t the only free marketing tool out there. Email may feel a bit old fashioned but it’s still one of the best ways to establish an ongoing relationship with some audiences. Here‘s how to use Instagram to grow that database 👇🏼 #1: Add a Call-to-Action in your Instagram bio (offer an […]
How to Survive the Pandemic as a Freelance Content Writer
With the COVID-19 pandemic hitting the world, life is not the same. While it has impacted every industry, the plight of the self-employed workforce is beyond imagination. They are neither getting employment nor are they eligible for government’s financial aid benefits. Dealing with the loss of business, restrictions and a lot of mental and emotional […]
Three SEO Tips for small businesses right now
Top 3 SEO tips for your business Let’s face it, everybody is spending a lot more time online right now. The latest mobility trend data from Google shows residential activities up by 15% on previous baselines. Coronavirus lockdowns around the world and more of us working from home than ever before have seen a sharp […]
4 quick tips to improve your Instagram Live Video
4 quick tips to improve your Instagram Live Video
New digital creations for Feb
It’s been a busy month for our digital content creators, with a number of new websites launched by the team at Marzipan Media. One we’re especially proud of is the new AskLOIS website. Designed by students at UTS Shopfront the site was produced by the team here who implemented a powerful new knowledge base search […]
Three tips to help create beautiful digital content
3 tips to create beautiful digital content from the creators at Marzipan Media Sydney. Contact us to see how we make your brand shine online.
3 easy tips to boost SEO results!
Search engine optimisation (SEO) is a much needed way to help you increase organic traffic to your website by obtaining a high placement in organic search results of a search engine. No one searches the second page on Google, so ranking highky for your chosen keywords is a must. This is important because having a […]
Happy New Year
Australia’s bushfires showcase the power of social Media for good. Happy New Year from all of us to all of you. We’re so excited for another lap around the sun. We, in Australia, have had a heartbreaking start to the year. We have been shocked and saddened at the impact of these devastating bush fires. […]
Marzipan Media Creations For December
This month we teamed up with Photo Workshops Australia to help improve SEO and clean up so out of date Adword campaigns in time for Christmas. We delivered our specialist, long lasting back links service and cleaned up meta descriptions, alt tags and more to elevate the local business within Google. Scott was kind enough […]
Start up tip: Monitor Your Competition
Analysing your competitors in the market can be great exercise to help surface opportunities for your brand. Keeping an eye on the competition can provide insights and inspiration when planning your 2020 marketing campaigns be it social media marketing, search or display advertising. What resonates with their audiences, what strategies can you see that are […]
