Instagram isn’t the only free marketing tool out there. Email may feel a bit old fashioned but it’s still one of the best ways to establish an ongoing relationship with some audiences. Here‘s how to use Instagram to grow that database 👇🏼 #1: Add a Call-to-Action in your Instagram bio (offer an incentive to why people should sign up) ✨ Discount code for first purchase ✨ Free download to a PDF full of value ✨ A challenge ✨ Mini Course / short video full of value ✨ Free sample ✨ Access to products/services before anyone else #2: Make your email subscription easy to find on your website! Make sure your link in bio allows people to sign up easily without searching your entire site! #3: Promote your newsletter on instagram stories, posts, IGTV and reels!