social media strategy - marzipan media agency sydney

Tips To Build A Winning Social Media Strategy For Your Brand

Social Media Tips for your Brand

Social media has established itself as a potent tool for digital marketing. Perhaps the most potent medium for digital marketing today, brands worldwide invest in social media to elevate themselves and be more competitive. Hence, the reason for devising a strategy to use social media effectively.

A social media strategy serves as a guideline in utilising social media’s power to market your brand. It’s a plan ahead of time to ensure that you’re making the best decisions to yield a return on your investment. Managing social media for a brand is a tall mountain to climb, so a strategy is necessary to reach its peak. The competition is stiff between brands around the social media landscape. Also, there are plenty of factors that come into play in attaining success in social media marketing. With that in mind, here are tips to help your brand in building a winning social media strategy.

State your mission and set your goals

Goal-setting is key to any strategy, especially for social media marketing. The goals that
you set to attain are also useful for tracking your strategy’s progress. It will also help
assess your social media efforts’ effectiveness, so you can determine which works and those that aren’t yielding good results.

You can start your goal-setting by focusing on the bigger picture. Once you’ve done that, you can plan the necessary steps to take and the resources you need to achieve them. This involves budgeting and communicating with the right people or groups for
social media services or consulting about your plans.

To reach your high-level social media goals, you can complement them with secondary ones for each social media network. You’ll also need to tailor your approach to each platform, as they all offer different things where your brand can stand out, and user behaviour is also unique to each.

Research on your target audience

The primary reason brands turn to social media is to have diverse ways to reach their
target audience and expand that reach. To develop an excellent social plan to do that, you need to learn more about your target audience. Users will be the ones to judge your content, and different social media platforms cater to different demographics.

You’ll have to know who you’re making content for to create content that speaks to
them. That’s the key to impress in social media and to reach your target audience. If your brand already has a social media presence, you can start using your current
followers for basis.

Creating a buyer persona comes in handy when you’re looking for your potential target audience. It’ll help segment demographics and interests, which will narrow down who you need to reach.

Study your competitors

You can learn plenty of things about social media from your competitors, just like in
business. Look for their social media accounts and see how they’re doing. You may pick
up a thing or two that you can use.

You can also come up with better ideas by looking at their content and engagement rates. Using the top social media brands in your industry as a benchmark can help when you assess your strategy results.

Choose the best social media platform for your brand


There are plenty of social media platforms where you can market your brand, but not all of them may return your investment as excellent as you expect. You need to figure out which channel is best suited for that purpose. To do so, you need to evaluate your following, current and potential, analyse your content’s performance, and understanding each social media channel’s strengths at your disposal.

You should also try exploring other platforms that you can use. There may be greener
pastures outside of the familiar ones that you know.

Setup a content pipeline.

The content that you release on a regular basis will make or break your entire social
media strategy. Producing content for social media is challenging due to the factors in play; thus, you need to set up an organised approach of what to create and when to
release it.

The most effective way to do that is by creating a content calendar. It’s a schedule of
content development and releases that you’ll implement as part of your strategy. The basis of a well-planned content calendar is your objectives and defining the proportion of content that you should dedicate to attain each of them.

Evaluate and adjust as necessary

After you’ve begun implementing your social media strategy, the next thing to do is assess its results. Evaluating it is vital to the success of your efforts. You don’t need to evaluate everything, just the important metrics that affect your objectives.

The insight that you get from your assessment will help in refining your strategy. Things
are continually changing in social media, so you have to learn how and when to make

Final thoughts

With the proper plan, you can win in using social media to expand your brand’s reach
and boost its presence. You just need to devote time and effort to devise your winning
strategy, and your investment will return. 

If you need help with your social media strategy, get in touch. We offer a range of social media services for new and existing businesses of all sizes. 

Guest post by Edwin Deponte
PR agency Sydney - Marzipan Media Communications, marketing, influencer

Edwin Deponte is a motivational writer who is also passionate about anything digital and social media marketing-related. On his free days, he spends his time indulging in digital and social media marketing books.

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