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HomeWeb design
February 19, 2020
in Digital Content CreationWeb design

New digital creations for Feb

It’s been a busy month for our digital content creators, with a number of new websites launched by the team at Marzipan Media.  One we’re especially proud of is the new AskLOIS website. Designed by students at UTS Shopfront the site was produced by the team here who implemented a powerful new knowledge base search […]

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December 12, 2019
in Digital Content CreationSEOWeb design

Marzipan Media Creations For December

This month we teamed up with Photo Workshops Australia to help improve SEO and clean up so out of date Adword campaigns in time for Christmas. We delivered our specialist, long lasting back links service and cleaned up meta descriptions, alt tags and more to elevate the local business within Google.  Scott was kind enough […]

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mmsyd1

Co-Founder Marzipan Media

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When trying to rank in Google, it's tempting to pl When trying to rank in Google, it's tempting to plough all your time and energy into targeting the biggest, most competitive keywords that look like they'll bring you the most traffic.⁣⁣But it can take ages to see any results and it's not always possible. ⁣⁣Focusing on long-tail keywords is a great #SEO tactic. Long-tail keywords are keywords or phrases that are more specific and, usually longer, than more commonly searched for keywords. ⁣⁣Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Try blending them with your existing keywords to maximise search engine optimisation ✌️
These cats may not be loving the cold Sydney winte These cats may not be loving the cold Sydney winter but rest assured the rest of team is fully caffeinated and ready for action.
That Friday Feeling! That Friday Feeling!
This week is Men’s Health Week in Australia, pro This week is Men’s Health Week in Australia, providing a platform for challenging and debating key issues in men's health and to raise the profile of men’s mental and physical health around the country. ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⁣ ⁣Healthy men help build healthy communities. So engage with your guys, change their minds, open their eyes to experiences, opportunities and challenges. ⁣⁣It’s a chance to encourage more men to seek help and support when needed. ⁣⁣Talk to your male colleagues, mates and partners about their actual feelings. What’s really going on in there. ⁣For the dudes reading this it’s an opportunity to be better, to try a little harder and ensure that together we’re helping raise the bar for our fellow homies. ⁣⁣If you need a little guidance, we love and adore these groups that celebrate the mental health of men and women everywhere:⁣@onewaveisallittakes @makingmeditationmainstream @createthelove @jbnproject @ruokday @mikecampbellmc ⁣Take care out there 🥰⁣
Super excited to be working behind the scenes at T Super excited to be working behind the scenes at The Royal Botanic Gardens this month. ⁣⁣We’re helping to test & improve user experience across some core sections of their website. Small changes can make a big difference in regards to frictionless user interactions. ⁣⁣Look forward to sharing more as the project grows 🌱 ⁣
With iOS changes, media laws and other recent dram With iOS changes, media laws and other recent dramas you might be wondering if the tide is turning on Facebook ads any more. Ethics aside, the short answer is, rather sadly, YES Facebook ads still work. ⁣🙋🏽 Facebook still has a global audience of approximately 1.5 BILLION people. Giving you plenty of targeting options. ⁣⁣💰 Facebook is absolutely one of the most cost-effective advertising platforms available.⁣⁣⭐Facebook and Instagram provide an open arena for all kinds of brands large and small. Providing opportunity for brands with a low advertising budget and a bit of creativity. ⁣⁣It’s certainly not the only place you should be spending time & budget but with a little effort and creative thinking you can get great results. ⁣⁣How do you feel about the platform? Let us know below. ✌️

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When trying to rank in Google, it's tempting to pl When trying to rank in Google, it's tempting to plough all your time and energy into targeting the biggest, most competitive keywords that look like they'll bring you the most traffic.⁣⁣But it can take ages to see any results and it's not always possible. ⁣⁣Focusing on long-tail keywords is a great #SEO tactic. Long-tail keywords are keywords or phrases that are more specific and, usually longer, than more commonly searched for keywords. ⁣⁣Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Try blending them with your existing keywords to maximise search engine optimisation ✌️
These cats may not be loving the cold Sydney winte These cats may not be loving the cold Sydney winter but rest assured the rest of team is fully caffeinated and ready for action.
That Friday Feeling! That Friday Feeling!
This week is Men’s Health Week in Australia, pro This week is Men’s Health Week in Australia, providing a platform for challenging and debating key issues in men's health and to raise the profile of men’s mental and physical health around the country. ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⁣ ⁣Healthy men help build healthy communities. So engage with your guys, change their minds, open their eyes to experiences, opportunities and challenges. ⁣⁣It’s a chance to encourage more men to seek help and support when needed. ⁣⁣Talk to your male colleagues, mates and partners about their actual feelings. What’s really going on in there. ⁣For the dudes reading this it’s an opportunity to be better, to try a little harder and ensure that together we’re helping raise the bar for our fellow homies. ⁣⁣If you need a little guidance, we love and adore these groups that celebrate the mental health of men and women everywhere:⁣@onewaveisallittakes @makingmeditationmainstream @createthelove @jbnproject @ruokday @mikecampbellmc ⁣Take care out there 🥰⁣
Super excited to be working behind the scenes at T Super excited to be working behind the scenes at The Royal Botanic Gardens this month. ⁣⁣We’re helping to test & improve user experience across some core sections of their website. Small changes can make a big difference in regards to frictionless user interactions. ⁣⁣Look forward to sharing more as the project grows 🌱 ⁣
With iOS changes, media laws and other recent dram With iOS changes, media laws and other recent dramas you might be wondering if the tide is turning on Facebook ads any more. Ethics aside, the short answer is, rather sadly, YES Facebook ads still work. ⁣🙋🏽 Facebook still has a global audience of approximately 1.5 BILLION people. Giving you plenty of targeting options. ⁣⁣💰 Facebook is absolutely one of the most cost-effective advertising platforms available.⁣⁣⭐Facebook and Instagram provide an open arena for all kinds of brands large and small. Providing opportunity for brands with a low advertising budget and a bit of creativity. ⁣⁣It’s certainly not the only place you should be spending time & budget but with a little effort and creative thinking you can get great results. ⁣⁣How do you feel about the platform? Let us know below. ✌️

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