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    • Copywriting
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February 19, 2020
in Digital Content CreationWeb design

New digital creations for Feb

It’s been a busy month for our digital content creators, with a number of new websites launched by the team at Marzipan Media.  One we’re especially proud of is the new AskLOIS website. Designed by students at UTS Shopfront the site was produced by the team here who implemented a powerful new knowledge base search […]

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December 12, 2019
in Digital Content CreationSEOWeb design

Marzipan Media Creations For December

This month we teamed up with Photo Workshops Australia to help improve SEO and clean up so out of date Adword campaigns in time for Christmas. We delivered our specialist, long lasting back links service and cleaned up meta descriptions, alt tags and more to elevate the local business within Google.  Scott was kind enough […]

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Ben Adams

Co-Founder Marzipan Media

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T H A N K Y O U ✨What a wild end to a wild ye T H A N K Y O U ✨What a wild end to a wild year! We hope you made it through with your sanity and your health in one piece. Feeling very grateful for our wonderful circle of clients, friends and peers. Looking forward to kicking some fresh new goals with you all in 2022 Big love and hugs,Ben
We wanted to share this epic post about goal setti We wanted to share this epic post about goal setting. We’ve been following this podcast for a long time and the below offers such good advice; not just for work but for life too. That’s kinda why we love the @goodlifeproject. Check it out 👇Art: @harmonywillowstudio🤓• • • 🤓What big goal are you chasing right now? Have you set intentions with yourself to work towards them every day? 💭This isn’t to say that you don’t deserve a day off or that rest days aren’t necessary, but you can absolutely keep yourself on track to reach your goals in simple ways: 👉Set daily or weekly objectives. What do you want to focus on each week or day? Hold yourself accountable and find focus by setting an intention for yourself. 👉Remember your “why.” We all have a reason or goal in mind that makes getting out of bed each day a little easier, so use your purpose to help you work towards your goals. 👉Write your goals down. It helps to have a physical reminder of what we’re aspiring to achieve. So put your reminders in place that you’ll see them frequently to get a kick of motivation. Let us know in the comments what goal or goals you’d like to accomplish by the end of the year! 🤩
Super excited to be supporting @rbgsydney with the Super excited to be supporting @rbgsydney with their New Year’s campaign across paid and organic search. They offer five amazing locations to enjoy New Year's Eve with some of Sydney's most iconic views. It’s the perfect spot to revel in the magic that our city sprinkles at the end of each year. Having been lucky enough to celebrate the turn of a year there with family and friends, we highly recommend considering it for your #NYE Every ticket purchased supports the work of the Royal Botanic Gardens and Domain Trust's science, horticulture and conservation work. 🌳📸 @jameshoranphoto
Did you know search engine optimisation doesn’t Did you know search engine optimisation doesn’t just happen on your website? There’s a large chunk of Google ranking power that can be captured away from your site. ⁣There’s 2 types of off-page SEO strategies that can help boost your visibility online:⁣1. 𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬 - any link from another web page going to yours. ⁣2. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 - any human interaction, i.e. likes, dislikes, comments, shares, and reactions on your socials. ⁣⁣Backlinks and social signals let Google acknowledge your credibility. The more people “talk” about your page, whether on their websites or social media channels, the more the search engine recognises that you are a trustworthy resource and up the ranks you go. 🚀 ⁣⁣It’s not a case of one or the other with SEO, you gotta have both. ⁣⁣Off-page strategies build trust and credibility for your brand online. Try it today!
Now’s the perfect time to fine-tune your social Now’s the perfect time to fine-tune your social media strategy for 2022. ⁣In a landscape with more competition, more platforms, and even more content, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.⁣⁣Whether you’re totally new to social or want to double-check your priorities, these cues will get you headed in the right direction: ⁣⁣ 1 Set goals that make sense for your business⁣⁣ 2 Understand your audiences so you can build deeper connections⁣⁣ 3 Establish your most important metrics and KPIs⁣⁣ 4 Create (and curate) engaging social content⁣⁣ 5 Get honest about what’s working, what isn’t and how you can keep building⁣⁣Get in touch today if you'd like us to help expand on these thought starters for you and your business.
Did you know your conversion rate has an exponenti Did you know your conversion rate has an exponential impact on your overall revenue – a 1% increase in conversion rate might mean 50% revenue growth.⁣⁣Aim for a site conversion rate over 2.8%, which is the average for eCommerce stores.⁣⁣Try these actions to help improve your site functionality & boost on page conversions:⁣⁣1 - Increase your site speed, slow sites kill conversions. ⁣🐌⁣2 - Organise your pages. Provide a clear hierarchy of info with the most important info at the top. ⁣📚⁣3 - Make it seamless. Get your customers where they need to be as quickly as possible. ⁣💨⁣We provide a deep dive into these suggestions on the blog. Check out our latest post for more info. 🤓
Social media continues to be the cornerstone of ma Social media continues to be the cornerstone of many brands’ marketing presence, traffic to landing pages, growing conversions, and building engaged audiences.⁣⁣If your social presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers. ⁣⁣Here’s our 𝐓𝐨𝐩 𝟓 𝐓𝐢𝐩𝐬 to engage and grow your audience organically:⁣⁣1. Understand your audience & what makes them tick⁣2. Work with influencers to seed messages outside of you existing circle of reach⁣3. Identify the best times to post to maximise your reach⁣4. Use a good mix of hashtags ⁣5. Create questions, polls, contests, and incentives to prompt engagement ⁣⁣And bonus tip: Start posting regularly. ⁣⁣⁣😉
Changing it up with a refreshed website and stream Changing it up with a refreshed website and streamlined offering. We guarantee results across three key core business areas: web design & build, digital & social media marketing, and digital content creation for screens of all sizes. Get in touch today if that sounds like something that excites you!
When trying to rank in Google, it's tempting to pl When trying to rank in Google, it's tempting to plough all your time and energy into targeting the biggest, most competitive keywords that look like they'll bring you the most traffic.⁣⁣But it can take ages to see any results and it's not always possible. ⁣⁣Focusing on long-tail keywords is a great #SEO tactic. Long-tail keywords are keywords or phrases that are more specific and, usually longer, than more commonly searched for keywords. ⁣⁣Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Try blending them with your existing keywords to maximise search engine optimisation ✌️
These cats may not be loving the cold Sydney winte These cats may not be loving the cold Sydney winter but rest assured the rest of team is fully caffeinated and ready for action.
That Friday Feeling! That Friday Feeling!
This week is Men’s Health Week in Australia, pro This week is Men’s Health Week in Australia, providing a platform for challenging and debating key issues in men's health and to raise the profile of men’s mental and physical health around the country. ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⁣ ⁣Healthy men help build healthy communities. So engage with your guys, change their minds, open their eyes to experiences, opportunities and challenges. ⁣⁣It’s a chance to encourage more men to seek help and support when needed. ⁣⁣Talk to your male colleagues, mates and partners about their actual feelings. What’s really going on in there. ⁣For the dudes reading this it’s an opportunity to be better, to try a little harder and ensure that together we’re helping raise the bar for our fellow homies. ⁣⁣If you need a little guidance, we love and adore these groups that celebrate the mental health of men and women everywhere:⁣@onewaveisallittakes @makingmeditationmainstream @createthelove @jbnproject @ruokday @mikecampbellmc ⁣Take care out there 🥰⁣
Super excited to be working behind the scenes at T Super excited to be working behind the scenes at The Royal Botanic Gardens this month. ⁣⁣We’re helping to test & improve user experience across some core sections of their website. Small changes can make a big difference in regards to frictionless user interactions. ⁣⁣Look forward to sharing more as the project grows 🌱 ⁣
With iOS changes, media laws and other recent dram With iOS changes, media laws and other recent dramas you might be wondering if the tide is turning on Facebook ads any more. Ethics aside, the short answer is, rather sadly, YES Facebook ads still work. ⁣🙋🏽 Facebook still has a global audience of approximately 1.5 BILLION people. Giving you plenty of targeting options. ⁣⁣💰 Facebook is absolutely one of the most cost-effective advertising platforms available.⁣⁣⭐Facebook and Instagram provide an open arena for all kinds of brands large and small. Providing opportunity for brands with a low advertising budget and a bit of creativity. ⁣⁣It’s certainly not the only place you should be spending time & budget but with a little effort and creative thinking you can get great results. ⁣⁣How do you feel about the platform? Let us know below. ✌️
How often should you post to social? ⁣⁣We re How often should you post to social? ⁣⁣We recommend a minimum of three times per week.⁣⁣The more frequently you post on Instagram, the more likes you’ll receive, thus sending a signal to the algorithm gods to open the throttle and allow your content to be seen by more of your audience.⁣⁣Regular posting increases engagement and also earns you followers faster. ⁣⁣But here’s the but, and, it’s a biggy; Only post relevant content, ideally content that’s either useful and or inspirational. Posting consistently will keep your loyal audience engaged and keep your brand front of mind. Which then makes it easy for you to encourage your audience to act when the times comes. ⁣⁣Give it a whirl and let us know how you go in the comments below 💁🏽
We didn’t want to say it but using ‘Welcome1’ as a password doesn’t count. You may as well leave the keys in the door, with the door wide open and a neon sign guiding the way. If the gobbledygook passwords suggested by Google hurt your brain and you don’t want to store these online try this: Think of a long sentence or phrase such as “Marzipan Media Instagram posts are the best” You can either mix it up by including some random numbers or characters Or, use the same sentence but only using the first two letters from each word to get“MaMeInpoarthbe”Failing that get a password app like @1passwordofficial or @roboform And keep yourself and your details safe online 🤓
Excited to be helping our friends at @centparkland Excited to be helping our friends at @centparklands with a little social media support through these coming weeks and months. Working mostly behind the scenes to ensure they’re all set up with best practice, Facebook Business Manager, systems and processes with a light touch on the weekly posts. It’s one of our favourite green spaces to explore and soak up some sights, so we’re super stoked to get amongst it again. 🌳
Are you using Instagram Saves? Saves were introd Are you using Instagram Saves? Saves were introduced as both an expansion of the user experience and an alternative to the traditional “like” feature. The idea behind saved content is that users can actively save certain pieces of content to come back to later.As saves become a larger part of the Instagram algorithm, one of my social media tips is to find creative ways to make a repeat visit to your content worthwhile.Traditionally a visual-first community, Instagram content creators have found success with the mini-blog format. By creating a second, deeper experience for users, these content creators have been able to pack more value into a single piece of content.So go on, save this little guy for later and see just how useful the function can be. 😉
May the fourth be with you! ✨ May the fourth be with you! ✨
Apple’s iOS14 Changes are almost here and this w Apple’s iOS14 Changes are almost here and this week Facebook confirmed it will begin rolling out a new ad measurement protocol to compensate, the impacts of which are already being felt for many users. ⁣ ⁣If your business currently runs ads on Facebook and Instagram, there are a series of actions that you will need to take to prepare for these changes.⁣⁣It’s a good idea to log in to your business manager this week and ensure you’re ready to go. In particular check your saved audiences as the number of people able to be included in these groups has just dropped significantly. ⁣⁣Where there used to be a crowd, some audiences are now left in looking rather lonely. ⁣⁣The “resources” section of your #Facebook Business Manager will be a great place to start. ⁣⁣We’ll feed more info here and to the blog this week. ⁣Not sure where to start? We can help 🤓⁣
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T H A N K Y O U ✨What a wild end to a wild ye T H A N K Y O U ✨What a wild end to a wild year! We hope you made it through with your sanity and your health in one piece. Feeling very grateful for our wonderful circle of clients, friends and peers. Looking forward to kicking some fresh new goals with you all in 2022 Big love and hugs,Ben
We wanted to share this epic post about goal setti We wanted to share this epic post about goal setting. We’ve been following this podcast for a long time and the below offers such good advice; not just for work but for life too. That’s kinda why we love the @goodlifeproject. Check it out 👇Art: @harmonywillowstudio🤓• • • 🤓What big goal are you chasing right now? Have you set intentions with yourself to work towards them every day? 💭This isn’t to say that you don’t deserve a day off or that rest days aren’t necessary, but you can absolutely keep yourself on track to reach your goals in simple ways: 👉Set daily or weekly objectives. What do you want to focus on each week or day? Hold yourself accountable and find focus by setting an intention for yourself. 👉Remember your “why.” We all have a reason or goal in mind that makes getting out of bed each day a little easier, so use your purpose to help you work towards your goals. 👉Write your goals down. It helps to have a physical reminder of what we’re aspiring to achieve. So put your reminders in place that you’ll see them frequently to get a kick of motivation. Let us know in the comments what goal or goals you’d like to accomplish by the end of the year! 🤩
Super excited to be supporting @rbgsydney with the Super excited to be supporting @rbgsydney with their New Year’s campaign across paid and organic search. They offer five amazing locations to enjoy New Year's Eve with some of Sydney's most iconic views. It’s the perfect spot to revel in the magic that our city sprinkles at the end of each year. Having been lucky enough to celebrate the turn of a year there with family and friends, we highly recommend considering it for your #NYE Every ticket purchased supports the work of the Royal Botanic Gardens and Domain Trust's science, horticulture and conservation work. 🌳📸 @jameshoranphoto
Did you know search engine optimisation doesn’t Did you know search engine optimisation doesn’t just happen on your website? There’s a large chunk of Google ranking power that can be captured away from your site. ⁣There’s 2 types of off-page SEO strategies that can help boost your visibility online:⁣1. 𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬 - any link from another web page going to yours. ⁣2. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 - any human interaction, i.e. likes, dislikes, comments, shares, and reactions on your socials. ⁣⁣Backlinks and social signals let Google acknowledge your credibility. The more people “talk” about your page, whether on their websites or social media channels, the more the search engine recognises that you are a trustworthy resource and up the ranks you go. 🚀 ⁣⁣It’s not a case of one or the other with SEO, you gotta have both. ⁣⁣Off-page strategies build trust and credibility for your brand online. Try it today!
Now’s the perfect time to fine-tune your social Now’s the perfect time to fine-tune your social media strategy for 2022. ⁣In a landscape with more competition, more platforms, and even more content, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.⁣⁣Whether you’re totally new to social or want to double-check your priorities, these cues will get you headed in the right direction: ⁣⁣ 1 Set goals that make sense for your business⁣⁣ 2 Understand your audiences so you can build deeper connections⁣⁣ 3 Establish your most important metrics and KPIs⁣⁣ 4 Create (and curate) engaging social content⁣⁣ 5 Get honest about what’s working, what isn’t and how you can keep building⁣⁣Get in touch today if you'd like us to help expand on these thought starters for you and your business.
Did you know your conversion rate has an exponenti Did you know your conversion rate has an exponential impact on your overall revenue – a 1% increase in conversion rate might mean 50% revenue growth.⁣⁣Aim for a site conversion rate over 2.8%, which is the average for eCommerce stores.⁣⁣Try these actions to help improve your site functionality & boost on page conversions:⁣⁣1 - Increase your site speed, slow sites kill conversions. ⁣🐌⁣2 - Organise your pages. Provide a clear hierarchy of info with the most important info at the top. ⁣📚⁣3 - Make it seamless. Get your customers where they need to be as quickly as possible. ⁣💨⁣We provide a deep dive into these suggestions on the blog. Check out our latest post for more info. 🤓

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