Studies show that from 2000 to 2016, the average human attention span has dropped from 12 seconds to 7 seconds. What does this mean for you as a website owner? You have an ever-decreasing time span to show users you’re trustable, your content is relevant and to convince them to stay on your website. As […]
With the COVID-19 pandemic hitting the world, life is not the same. While it has impacted every industry, the plight of the self-employed workforce is beyond imagination. They are neither getting employment nor are they eligible for government’s financial aid benefits. Dealing with the loss of business, restrictions and a lot of mental and emotional […]
It’s been a busy month for our digital content creators, with a number of new websites launched by the team at Marzipan Media. One we’re especially proud of is the new AskLOIS website. Designed by students at UTS Shopfront the site was produced by the team here who implemented a powerful new knowledge base search […]
3 tips to create beautiful digital content from the creators at Marzipan Media Sydney. Contact us to see how we make your brand shine online.
Search engine optimisation (SEO) is a much needed way to help you increase organic traffic to your website by obtaining a high placement in organic search results of a search engine. No one searches the second page on Google, so ranking highky for your chosen keywords is a must. This is important because having a […]
Australia’s bushfires showcase the power of social Media for good. Happy New Year from all of us to all of you. We’re so excited for another lap around the sun. We, in Australia, have had a heartbreaking start to the year. We have been shocked and saddened at the impact of these devastating bush fires. […]
This month we teamed up with Photo Workshops Australia to help improve SEO and clean up so out of date Adword campaigns in time for Christmas. We delivered our specialist, long lasting back links service and cleaned up meta descriptions, alt tags and more to elevate the local business within Google. Scott was kind enough […]
We’re excited to launch our latest web design project for UK based Financial Advisors, Imperial Chartered. The site has been designed to maximise speed and conversion through use of an Elementor Template designed in WordPress. These templates allow the an easy to use front end editor for the client to make simple change to their […]
Most marketers are aware of the rise of mobile, you’d be hard pressed not to be. Mobile has not only ushered in a new era of consumption for people, it’s given marketers a new canvas to tell stories. But many companies (or at least some of the people that marketers report into perhaps) are still applying the […]
Snowtunes Returned Snowtunes Music Festival returned this Autumn, making it our third year in a row providing digital marketing support via SEM and social media sales. Our experienced online advertising team was able to increase engagement by understanding the audience and communicating authentically with them online. Once again we were able to drive sales online […]
When it comes to writing online content for your website, you aren’t just writing for yourself. Before you put the words on the page, you need to consider things that will ensure Google likes your content, and your audience absolutely loves it! These 9 steps to creating search friendly, online content will help: Write Clickable, […]
As a digital marketer, start-up or business owner of any size, creating beautiful content will help you attract, engage, and delight audiences, bringing new customers to your site, and ultimately, generate revenue for your company. Find out how to get the best content for your brand with our 7 simple steps.