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    • Copywriting
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ben@marzipanmedia.com.au

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T H A N K Y O U ✨What a wild end to a wild ye T H A N K Y O U ✨What a wild end to a wild year! We hope you made it through with your sanity and your health in one piece. Feeling very grateful for our wonderful circle of clients, friends and peers. Looking forward to kicking some fresh new goals with you all in 2022 Big love and hugs,Ben
We wanted to share this epic post about goal setti We wanted to share this epic post about goal setting. We’ve been following this podcast for a long time and the below offers such good advice; not just for work but for life too. That’s kinda why we love the @goodlifeproject. Check it out 👇Art: @harmonywillowstudio🤓• • • 🤓What big goal are you chasing right now? Have you set intentions with yourself to work towards them every day? 💭This isn’t to say that you don’t deserve a day off or that rest days aren’t necessary, but you can absolutely keep yourself on track to reach your goals in simple ways: 👉Set daily or weekly objectives. What do you want to focus on each week or day? Hold yourself accountable and find focus by setting an intention for yourself. 👉Remember your “why.” We all have a reason or goal in mind that makes getting out of bed each day a little easier, so use your purpose to help you work towards your goals. 👉Write your goals down. It helps to have a physical reminder of what we’re aspiring to achieve. So put your reminders in place that you’ll see them frequently to get a kick of motivation. Let us know in the comments what goal or goals you’d like to accomplish by the end of the year! 🤩
Super excited to be supporting @rbgsydney with the Super excited to be supporting @rbgsydney with their New Year’s campaign across paid and organic search. They offer five amazing locations to enjoy New Year's Eve with some of Sydney's most iconic views. It’s the perfect spot to revel in the magic that our city sprinkles at the end of each year. Having been lucky enough to celebrate the turn of a year there with family and friends, we highly recommend considering it for your #NYE Every ticket purchased supports the work of the Royal Botanic Gardens and Domain Trust's science, horticulture and conservation work. 🌳📸 @jameshoranphoto
Did you know search engine optimisation doesn’t Did you know search engine optimisation doesn’t just happen on your website? There’s a large chunk of Google ranking power that can be captured away from your site. ⁣There’s 2 types of off-page SEO strategies that can help boost your visibility online:⁣1. 𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬 - any link from another web page going to yours. ⁣2. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 - any human interaction, i.e. likes, dislikes, comments, shares, and reactions on your socials. ⁣⁣Backlinks and social signals let Google acknowledge your credibility. The more people “talk” about your page, whether on their websites or social media channels, the more the search engine recognises that you are a trustworthy resource and up the ranks you go. 🚀 ⁣⁣It’s not a case of one or the other with SEO, you gotta have both. ⁣⁣Off-page strategies build trust and credibility for your brand online. Try it today!
Now’s the perfect time to fine-tune your social Now’s the perfect time to fine-tune your social media strategy for 2022. ⁣In a landscape with more competition, more platforms, and even more content, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.⁣⁣Whether you’re totally new to social or want to double-check your priorities, these cues will get you headed in the right direction: ⁣⁣ 1 Set goals that make sense for your business⁣⁣ 2 Understand your audiences so you can build deeper connections⁣⁣ 3 Establish your most important metrics and KPIs⁣⁣ 4 Create (and curate) engaging social content⁣⁣ 5 Get honest about what’s working, what isn’t and how you can keep building⁣⁣Get in touch today if you'd like us to help expand on these thought starters for you and your business.
Did you know your conversion rate has an exponenti Did you know your conversion rate has an exponential impact on your overall revenue – a 1% increase in conversion rate might mean 50% revenue growth.⁣⁣Aim for a site conversion rate over 2.8%, which is the average for eCommerce stores.⁣⁣Try these actions to help improve your site functionality & boost on page conversions:⁣⁣1 - Increase your site speed, slow sites kill conversions. ⁣🐌⁣2 - Organise your pages. Provide a clear hierarchy of info with the most important info at the top. ⁣📚⁣3 - Make it seamless. Get your customers where they need to be as quickly as possible. ⁣💨⁣We provide a deep dive into these suggestions on the blog. Check out our latest post for more info. 🤓

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We acknowledge the Gadigal people of the Eora Nation as the traditional custodians of this land we live, work and play. 

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