SEO Trends for 2023
As the digital landscape continues to evolve, so do the best practices for search engine optimization (SEO). Here are some of the most important trends to keep an eye on in 2023.
6 tips for SEO
Voice Search Optimisation
With the widespread adoption of voice-activated devices such as smart speakers and voice assistants, voice search is becoming increasingly popular. To optimise for voice search, you should focus on long-tail keywords, natural language phrases, and structured data. Always write digital content for human audiences : )
As more people access the internet via mobile devices, Google has shifted to mobile-first indexing, meaning that the mobile version of your website is the primary version used to rank pages. Make sure your website is mobile-friendly and has a responsive design. It's why we design all of our new websites for mobiles first, always.
Artificial Intelligence and Machine Learning
AI and machine learning algorithms will continue to play a significant role in the way search engines rank and display content. Focus on creating high-quality, relevant, and engaging content to keep your website ahead of the competition. the Rise of AI writing bots increases the output of content, it's important to write from the heart and ensure your content is still relevant to your human audiences.
Featured Snippets like this one or answer boxes, are becoming more prevalent in search results, providing users with quick answers to their questions. Optimise your content to be featured in these snippets by using clear, concise language and structured data.
Local search results, including Google My Business listings, will continue to play an important role in search rankings, especially for small businesses. Make sure your business information is accurate and up-to-date on your Google My Business listing and other local directories.
Expertise, Authoritativeness, and Trustworthiness (E-A-T) will continue to be a key factor in search rankings. Make sure your website has high-quality, well-researched content and is free from spam or low-quality links.
By staying up-to-date on these SEO trends, you can ensure that your website remains competitive in the search results and continues to drive traffic and leads. Happy optimising!