Fondly known as Naturopathic royalty in Australia, Mim Beim has been helping her patients for over 35yrs and more recently has become one of this country’s foremost breathing educators and Buteyko practitioners. Mim & Ben first worked together on social media marketing more than a decade ago and recently reunited with a grand plan to rebuild and reshape Mim’s business online through a complete overhaul of the existing WordPress website.
Marzipan created and built a new WordPress website and eCommerce store with fully automated sales funnels and communications. We are responsible for the strategic oversight of Mim’s digital marketing, customer service and email communications. We based our web design on a new brand that allowed Mim to better articulate the three core strands of her business equally and provide search engine optimisation and paid search campaigns to complement to the new website, engage audiences and promote the courses online.
This web design project was supported by a brand photoshoot from James Horan, one of our favourite Sydney content producers, and Drip email marketing to ensure that we reach our audience at the point of decision making with timely digital marketing messages. The site is mobile responsive, super fast and ranking in Google against core brand terms. Together with social media support and GloFox App integration, we are able to help Mim’s business reach its objectives and shine online.
Visit the website we designed here: mimbeim.com