Fondly known as Naturopathic royalty in Australia, Mim Beim has been helping her patients for over 35yrs and more recently has become one of this country’s foremost breathing educators and Buteyko practitioners. Mim & Ben first worked together on social media marketing more than a decade ago and recently reunited with a grand plan to rebuild and reshape Mim’s business online through a complete overhaul of the existing WordPress website.
Marzipan created and built a new WordPress website and eCommerce store with fully automated sales funnels and communications. We are responsible for the strategic oversight of Mim’s digital marketing, customer service and email communications. We based our WordPress web design on a new brand that allowed Mim to better articulate the three core strands of her business equally and provide search engine optimisation to better reach new audiences. Paid search campaigns have been activated to complement the new website, engage audiences and promote the courses online.
This WordPress web design project was supported by a brand photoshoot from James Horan, one of our favourite Sydney content creators, and Drip email marketing to ensure that we reach our audience at the point of decision-making. The site is mobile responsive, lightweight and fast. It’s ranking in Google against core brand terms for long and short tail keyword items relevenat to the business. Together with social media support and GloFox App integration, we are able to help Mim’s business reach its objectives and shine online.
Visit the WordPress site we designed here: mimbeim.com