Snowtunes is Australia’s only snowbound music festival. Offering snow-goers the ultimate music festival experience at the base of the Snowy Mountains!
Now in its third year, the festival organisers came to Marzipan Media to execute a paid social media and search campaign to drive sales while growing their online community. Such was the engagement and results created in that first year, we’ve managed their digital marketing campaigns for three consecutive years, increasing sales along the way.
With a strong focus on Gen Z audiences, we created a social media campaign that included Instagram, Snapchat, Facebook and bolstered by paid search to create urgency and a sense of missing out. The festival plays host to a number of local and international artists who go behind the campaign and shared news of the lineup to help increase awareness and ultimately ensure this was another sell-out year for Snowtunes Music Festival. Marzipan Media proudly offer paid social media campaigns as a service to help boost sales, drive awareness and grow communities for brands big and small.