Digital Marketing Blog - Marzipan Media, Helping you shine online

Insights from the digital marketing industry

Marzipan Blog

Stay ahead of the online game with the Marzipan Digital Marketing Blog. We share our effective digital marketing strategies together with tips and tricks from the industry to keep you looking fresh and feeling strong online.

Having gained 15 years of industry experience in some of Sydney’s finest advertising agencies working in digital marketing, online communications and strategy we want to share our knowledge to help you shine.

New Site Just Launched

We’re excited to launch our latest web design project for UK based Financial Advisors, Imperial Chartered. The site has been designed to maximise speed and conversion throu

What’s happening at Marzipan Media in August?

Digital Marketing Campaign Sydney Open is Sydney Living Museums’ annual signature event. For one weekend each year, Sydney Open unlocks the doors of the city’s historically sig

Creativity in the age of Mobile Marketing

Most marketers are aware of the rise of mobile, you’d be hard pressed not to be. Mobile has not only ushered in a new era of consumption for people, it’s given markete

What’s new at Marzipan Media this Month

Snowtunes Returned Snowtunes Music Festival returned this Autumn, making it our third year in a row providing digital marketing support via SEM and social media sales. Our experien

How to Write Online Content that Google likes and people love!

When it comes to writing online content for your website, you aren’t just writing for yourself. Before you put the words on the page, you need to consider things that will en

How many hashtags should I use on Instagram?

Selecting the best hashtags for your Instagram posts can mean the difference between appearing at the top of your feeds or sinking to the bottom without a trace. Get it right and y

7 steps to successful digital content creation

As a digital marketer, start-up or business owner of any size, creating beautiful content will help you attract, engage, and delight audiences, bringing new customers to your site,

Three tips to getting the most from your Influencer marketing campaign

We love working with influencers on campaigns. When used correctly they can quickly help build your brand, grow your social media communities and create trust for your brand not to

Meet Generation Z

A new report published by Think with Google lifts the lid on Generation Z, the newest generation of tech savvy, mobile wielding, video consuming kids to hit the streets of social m

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