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Home2019October
October 23, 2019
in Digital Strategy

Start up tip: Monitor Your Competition

Analysing your competitors in the market can be great exercise to help surface opportunities for your brand. Keeping an eye on the competition can provide insights and inspiration

By Marzipan Media
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October 21, 2019
in Digital Content CreationMarzipan Media

New Site Just Launched

We’re excited to launch our latest web design project for UK based Financial Advisors, Imperial Chartered.  The site has been designed to maximise speed and conversion throu

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Ben Adams

Co-Founder Marzipan Media

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What the duck?! Apple is set to tweak an autocor What the duck?! Apple is set to tweak an autocorrect that replaces one of the most common expletives used today. Those inclined will be better able to swear a result of an AI-powered upgrade that will let users swear if they want to. What autocorrect would you tackle next? 🐥📷 via @unsplash
Did you know YouTube Shorts has surpassed 50 billi Did you know YouTube Shorts has surpassed 50 billion daily views, up from 30 billion a year ago? Just quietly, that's more than TikTok and the platform isn’t under the same scrutiny as its Chinese counterpart. Whether it’s through social media, video advertisements, or product demos, video is a powerful tool for businesses to connect with their customers. If #YouTubeShorts isn't on your radar yet, it should be 🤓
📢 Calling all website owners and digital market 📢 Calling all website owners and digital marketers! 🚀Is your website's Google Analytics still running on outdated settings? 📉 It's time to make a crucial upgrade and unlock the full potential of your online presence. And guess what? We're here to help you make that transition seamlessly! 💪We understand the significance of accurate data and insights for your business growth. That's why we're offering to migrate your property to Google Analytics 4 this week, to get ahead of the curve. 🌟✅ Google Analytics 4 is the next generation of web analytics, and it's very smart Here's why it matters:1️⃣ Enhanced Data Accuracy: One of the most important changes in #GA4 is how data is collected. In Universal Analytics, data was collected via tags placed on each website page. GA4 uses ‘event-based tracking’, which means that instead of relying on pageviews, it tracks user interactions—or events—as they happen2️⃣ Another big advantage of GA4 is its use of machine learning to provide smarter insights. GA4 uses ‘probabilistic matching’ to stitch together data from different sources and give you a more complete picture of your users.3️⃣ Stay Ahead of Trends: Online marketing trends shift rapidly, and your analytics should keep up. An updated Google Analytics setup equips you with valuable insights into consumer behavior, helping you identify emerging opportunities and adjust your strategies accordingly.💼 Let us do the heavy lifting for you💡If you’re ready for actionable insights regarding those who view your content, Google Analytics 4 is the solution. Let us help you unlock the full potential of your online presence. Update your Google Analytics now!#GoogleAnalytics #DataDrivenDecisions #WebsiteOptimization #DigitalMarketing #UpgradeYourAnalytics
May the force be with you ✨#maythe4thbewithyou May the force be with you ✨#maythe4thbewithyou #iykyk
Explore Australia’s Extraordinary Backyard With Explore Australia’s Extraordinary Backyard With @australiangeographic and their newly updated travel website. Immerse yourself in breathtaking landscapes, bird watching and wildlife conservation while enjoying authentic interactions with local people and our ancient First Nations culture.Built in WordPress and hosted on Google Cloud Web Hosting for ultra fast, mobile responsive #Webdesign from your pals here at Marzipan. Pretty excited to see this one live and in market. Huge thanks to Rebel and the team at AG for making it happen. 🙌https://australiangeographictravel.com/
Feeling grateful for the power of AI 🤖 Introd Feeling grateful for the power of AI 🤖 Introducing #ChatGPT, the amazing language model that can understand and generate human-like text! …ishWhether you need help with a task or just want to have a conversation, ChatGPT is here for you. Have you tried it yet? We’ve used it for blog posts, poems and html code troubles. It even wrote this post for me. What do you reckon? #ChatGPT #ArtificialIntelligence #AI #OpenAI
Pretty excited to have played a lil’ part in the Pretty excited to have played a lil’ part in the Australian Geographic: Our Country experience.Proudly supporting the team at @ausgeo_ourcountry to create the microsite for this immersive experience coming soon to Sydney. The event celebrates the grandeur and diversity of our expansive land, sea and skies with a multi-sensory immersive experience, brought to life across 1600 square metres of powerful sound and screen projections.It opens 19 Nov 2022 – Hall 7, ICC Sydney Exhibition Centre. Tix on sale now via the website. …the website that we built. Did we mention that 🤓
We love this video and thought it was an important We love this video and thought it was an important message to share. Forever grateful to the traditional owners of these lands, waters and skies on which we stand. Thank you for sharing and caring for the land we learn and play on.Reposted from @ulurustatement “And that’s how we changed this country for the better…. How we made history.”This is the release of the official ad as part of the History is Calling referendum education campaign. We, the Australian people, can make history by supporting a First Nations Voice to Parliament. It’s time to raise awareness about the important role every Australian has in shaping this pivotal moment.Learn more on their website #HistoryIsCalling #UluruStatement #StayTrue2Uluru #tvc #alwayswasalwayswillbe
Love this post from @_ourmindfullife; in a busy wo Love this post from @_ourmindfullife; in a busy world, during busy times it’s important to stay focused. It’s a fine line but just how do you be productive instead of busy?⭐️Limit your to-do list to 5 items: less is more. Keep your list short and effective.⭐️Do what’s important first: you have more energy at the beginning of the day. Use it to your advantage.⭐️One thing at a time: quit multitasking and focus on one thing only. ⭐️Turn off notifications: Create a distraction-free zone for maximum productivity. ⭐️Take breaks between tasks: Stretch, drink some water and take some breaths before jumping into the next task. It helps to clear your mind and boost your energy.⭐️Ask for help or delegate: You don’t need to do everything on your own. Good luck!
T H A N K Y O U ✨What a wild end to a wild ye T H A N K Y O U ✨What a wild end to a wild year! We hope you made it through with your sanity and your health in one piece. Feeling very grateful for our wonderful circle of clients, friends and peers. Looking forward to kicking some fresh new goals with you all in 2022 Big love and hugs,Ben
We wanted to share this epic post about goal setti We wanted to share this epic post about goal setting. We’ve been following this podcast for a long time and the below offers such good advice; not just for work but for life too. That’s kinda why we love the @goodlifeproject. Check it out 👇Art: @harmonywillowstudio🤓• • • 🤓What big goal are you chasing right now? Have you set intentions with yourself to work towards them every day? 💭This isn’t to say that you don’t deserve a day off or that rest days aren’t necessary, but you can absolutely keep yourself on track to reach your goals in simple ways: 👉Set daily or weekly objectives. What do you want to focus on each week or day? Hold yourself accountable and find focus by setting an intention for yourself. 👉Remember your “why.” We all have a reason or goal in mind that makes getting out of bed each day a little easier, so use your purpose to help you work towards your goals. 👉Write your goals down. It helps to have a physical reminder of what we’re aspiring to achieve. So put your reminders in place that you’ll see them frequently to get a kick of motivation. Let us know in the comments what goal or goals you’d like to accomplish by the end of the year! 🤩
Super excited to be supporting @rbgsydney with the Super excited to be supporting @rbgsydney with their New Year’s campaign across paid and organic search. They offer five amazing locations to enjoy New Year's Eve with some of Sydney's most iconic views. It’s the perfect spot to revel in the magic that our city sprinkles at the end of each year. Having been lucky enough to celebrate the turn of a year there with family and friends, we highly recommend considering it for your #NYE Every ticket purchased supports the work of the Royal Botanic Gardens and Domain Trust's science, horticulture and conservation work. 🌳📸 @jameshoranphoto
Did you know search engine optimisation doesn’t Did you know search engine optimisation doesn’t just happen on your website? There’s a large chunk of Google ranking power that can be captured away from your site. ⁣There’s 2 types of off-page SEO strategies that can help boost your visibility online:⁣1. 𝐁𝐚𝐜𝐤𝐥𝐢𝐧𝐤𝐬 - any link from another web page going to yours. ⁣2. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 - any human interaction, i.e. likes, dislikes, comments, shares, and reactions on your socials. ⁣⁣Backlinks and social signals let Google acknowledge your credibility. The more people “talk” about your page, whether on their websites or social media channels, the more the search engine recognises that you are a trustworthy resource and up the ranks you go. 🚀 ⁣⁣It’s not a case of one or the other with SEO, you gotta have both. ⁣⁣Off-page strategies build trust and credibility for your brand online. Try it today!
Now’s the perfect time to fine-tune your social Now’s the perfect time to fine-tune your social media strategy for 2022. ⁣In a landscape with more competition, more platforms, and even more content, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals.⁣⁣Whether you’re totally new to social or want to double-check your priorities, these cues will get you headed in the right direction: ⁣⁣ 1 Set goals that make sense for your business⁣⁣ 2 Understand your audiences so you can build deeper connections⁣⁣ 3 Establish your most important metrics and KPIs⁣⁣ 4 Create (and curate) engaging social content⁣⁣ 5 Get honest about what’s working, what isn’t and how you can keep building⁣⁣Get in touch today if you'd like us to help expand on these thought starters for you and your business.
Did you know your conversion rate has an exponenti Did you know your conversion rate has an exponential impact on your overall revenue – a 1% increase in conversion rate might mean 50% revenue growth.⁣⁣Aim for a site conversion rate over 2.8%, which is the average for eCommerce stores.⁣⁣Try these actions to help improve your site functionality & boost on page conversions:⁣⁣1 - Increase your site speed, slow sites kill conversions. ⁣🐌⁣2 - Organise your pages. Provide a clear hierarchy of info with the most important info at the top. ⁣📚⁣3 - Make it seamless. Get your customers where they need to be as quickly as possible. ⁣💨⁣We provide a deep dive into these suggestions on the blog. Check out our latest post for more info. 🤓
Social media continues to be the cornerstone of ma Social media continues to be the cornerstone of many brands’ marketing presence, traffic to landing pages, growing conversions, and building engaged audiences.⁣⁣If your social presence isn’t quite as robust as you’re hoping, it might be time to learn how to sharpen up your strategies for getting real, organic followers. ⁣⁣Here’s our 𝐓𝐨𝐩 𝟓 𝐓𝐢𝐩𝐬 to engage and grow your audience organically:⁣⁣1. Understand your audience & what makes them tick⁣2. Work with influencers to seed messages outside of you existing circle of reach⁣3. Identify the best times to post to maximise your reach⁣4. Use a good mix of hashtags ⁣5. Create questions, polls, contests, and incentives to prompt engagement ⁣⁣And bonus tip: Start posting regularly. ⁣⁣⁣😉
Changing it up with a refreshed website and stream Changing it up with a refreshed website and streamlined offering. We guarantee results across three key core business areas: web design & build, digital & social media marketing, and digital content creation for screens of all sizes. Get in touch today if that sounds like something that excites you!
When trying to rank in Google, it's tempting to pl When trying to rank in Google, it's tempting to plough all your time and energy into targeting the biggest, most competitive keywords that look like they'll bring you the most traffic.⁣⁣But it can take ages to see any results and it's not always possible. ⁣⁣Focusing on long-tail keywords is a great #SEO tactic. Long-tail keywords are keywords or phrases that are more specific and, usually longer, than more commonly searched for keywords. ⁣⁣Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. Try blending them with your existing keywords to maximise search engine optimisation ✌️
These cats may not be loving the cold Sydney winte These cats may not be loving the cold Sydney winter but rest assured the rest of team is fully caffeinated and ready for action.
That Friday Feeling! That Friday Feeling!
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What the duck?! Apple is set to tweak an autocor What the duck?! Apple is set to tweak an autocorrect that replaces one of the most common expletives used today. Those inclined will be better able to swear a result of an AI-powered upgrade that will let users swear if they want to. What autocorrect would you tackle next? 🐥📷 via @unsplash
Did you know YouTube Shorts has surpassed 50 billi Did you know YouTube Shorts has surpassed 50 billion daily views, up from 30 billion a year ago? Just quietly, that's more than TikTok and the platform isn’t under the same scrutiny as its Chinese counterpart. Whether it’s through social media, video advertisements, or product demos, video is a powerful tool for businesses to connect with their customers. If #YouTubeShorts isn't on your radar yet, it should be 🤓
📢 Calling all website owners and digital market 📢 Calling all website owners and digital marketers! 🚀Is your website's Google Analytics still running on outdated settings? 📉 It's time to make a crucial upgrade and unlock the full potential of your online presence. And guess what? We're here to help you make that transition seamlessly! 💪We understand the significance of accurate data and insights for your business growth. That's why we're offering to migrate your property to Google Analytics 4 this week, to get ahead of the curve. 🌟✅ Google Analytics 4 is the next generation of web analytics, and it's very smart Here's why it matters:1️⃣ Enhanced Data Accuracy: One of the most important changes in #GA4 is how data is collected. In Universal Analytics, data was collected via tags placed on each website page. GA4 uses ‘event-based tracking’, which means that instead of relying on pageviews, it tracks user interactions—or events—as they happen2️⃣ Another big advantage of GA4 is its use of machine learning to provide smarter insights. GA4 uses ‘probabilistic matching’ to stitch together data from different sources and give you a more complete picture of your users.3️⃣ Stay Ahead of Trends: Online marketing trends shift rapidly, and your analytics should keep up. An updated Google Analytics setup equips you with valuable insights into consumer behavior, helping you identify emerging opportunities and adjust your strategies accordingly.💼 Let us do the heavy lifting for you💡If you’re ready for actionable insights regarding those who view your content, Google Analytics 4 is the solution. Let us help you unlock the full potential of your online presence. Update your Google Analytics now!#GoogleAnalytics #DataDrivenDecisions #WebsiteOptimization #DigitalMarketing #UpgradeYourAnalytics
May the force be with you ✨#maythe4thbewithyou May the force be with you ✨#maythe4thbewithyou #iykyk
Explore Australia’s Extraordinary Backyard With Explore Australia’s Extraordinary Backyard With @australiangeographic and their newly updated travel website. Immerse yourself in breathtaking landscapes, bird watching and wildlife conservation while enjoying authentic interactions with local people and our ancient First Nations culture.Built in WordPress and hosted on Google Cloud Web Hosting for ultra fast, mobile responsive #Webdesign from your pals here at Marzipan. Pretty excited to see this one live and in market. Huge thanks to Rebel and the team at AG for making it happen. 🙌https://australiangeographictravel.com/
Feeling grateful for the power of AI 🤖 Introd Feeling grateful for the power of AI 🤖 Introducing #ChatGPT, the amazing language model that can understand and generate human-like text! …ishWhether you need help with a task or just want to have a conversation, ChatGPT is here for you. Have you tried it yet? We’ve used it for blog posts, poems and html code troubles. It even wrote this post for me. What do you reckon? #ChatGPT #ArtificialIntelligence #AI #OpenAI

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